Brand building is a broad conversation with your chosen market to create or increase the awareness of your brand. Key elements are great messaging and creative execution plus repetition to reinforce this with the consumer. It is an important part of the marketing mix as it is the visual voice of the company and is often the first exposure a new customer has to your business. Typical Brand Building channels include TV, Radio, Magazine and Newspaper Advertising, Outdoor Signs and Billboards and Pay Per click advertising online on websites and social media. It’s the same message to everyone.
What is often neglected in Brand Building is context. The key to successful brand building is to get your message in front of more people you want to see it and less of people you don’t. This saves you time and money and increases the effectiveness of your campaign.
At GrayMatter we look at things a little differently. We have Brand Building ideas and technologies that you may not have thought of, that are proven to work well and suit virtually any budget.